The Wellness Industry Gave Me Trust Issues

Listen up, Drifters. This is your Fixer, Allie.

The Wellness Industry Gave Me Trust Issues

So I made my own shit.

Let’s start here: I’m not your guru. I don’t wake up at 5am to journal by the rising sun. I’ve eaten peanut butter straight from the jar while taking a probiotic I found at the bottom of my purse. I’m not here to tell you to detox. I’m here because I was tired of feeling like absolute trash — and no one was talking about it.

Every supplement I tried made me feel either bloated, jittery, or like I had just licked a scented candle. The labels? Confusing. The marketing? Fear-based. The wellness advice? One step away from a cult. And listen, I have a master’s degree in public health. I know how to read a label. If I’m confused, we’re all doomed.

So I did what any slightly unhinged, supplement-pilled millennial with a perfectionism complex would do:
I built my own wellness brand.

It’s called DriftLab. And no, it doesn’t come with a yoga mat or a superiority complex. It’s clean, functional stuff that actually helps you feel better. No fear tactics, no filler ingredients, and no pretending you need to “start fresh” because you had a glass of wine and a croissant on a Wednesday.

Here’s what I believe:
You can want better digestion and still eat nachos.
You can care about clean ingredients and make a cocktail with your electrolyte powder.
You can be trying your best and be absolutely feral (some) of the time.

DriftLab is for the in-between. The slightly chaotic. The real humans with full schedules, questionable sleep, and the occasional identity crisis at Whole Foods.

We launch June 25.
And if all you want is to feel less bloated, less tired, and slightly more in control of your body...honestly same.
Let’s get into it.

XO This has been your Fixer.
Catch you next time, Drifters.